Coffee!

I found this while browsing the Internet... it comes from http://www.coloribus.com/adsarchive/?from_tracker. Looks like a good site but you have to subscribe to browse freely and its grossly overpriced. But anyway........

Who could not love this ad - it is somewhat reminiscent of the art deco era with the geometric shapes, large areas of the same colour, the large typography, all in capitals and of course the sunrays! (or moonbeams maybe..?) Also has a definite heroic realism about it, because we all know that coffee is the answer to the worlds problems...!

The ad is divided up in the classic way, with the coffee statue taking up two thirds of the page. Down the right bottom hand corner is the slogan and a picture of the product which contrasts quite strongly to what's happening in the background of the page, which is chaotic, while the picture of the product is quite serene and tranquil.

I really like how they've done this, they made the image of the coffee into this statue made of gold and made it look so big and important. I think they did a great job of this.